Grey hair that finally feels soft, bright, and yours.
A routine formulated specifically for silver and grey hair, hydrating, brightening and strengthening it with everyday care, so it finally feels like your own again.
Three products. One complete routine.
Formulated from the ground up for the unique chemistry of grey and silver hair.
Gentle enough for every wash, with the right amount of gentle pigments and no staining.
£32.00
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99% naturally derived. Lightweight — leaves grey hair luminous, never greasy.
£31.00
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★★★★★ 4.8
The shampoo and conditioner together — formulated to work as a system. Most women notice the difference from the very first wash.
- ✓ Brightens silver with the right amount of gentle pigments, no staining
- ✓ Safe every wash — no rest days needed
- ✓ Sulphate-free, CGM compatible, 92–99% natural
- ✓ Platinum Beauty Award winner 2025 (both products)
£59.00
Grey hair thrives on simplicity.
Three steps. Two to four minutes. Results from wash one.
The shampoo deep cleans without stripping. Just the right amount of gentle pigments lifts yellow tones, while naturally derived oils start working on texture, safe every wash with no rest days needed.
The conditioner works with glycerine and organic aloe vera to hydrate hair from within, while rosehip, oat and coconut oils smooth and nourish, leaving hair soft and manageable rather than flat.
The versatile Oil Ritual brings instant shine and protection from the elements.
"This is the best silver shampoo I've tried, and I've tried a lot. It's purple but not too purple, so no mess, no staining, no blue rinse look."
"Fed up of purple stains on my hands and in the shower. This shampoo has a lovely lilac grey colour base, gentle but effective."
"The conditioner is the best I have used. No more chopping and changing shampoo and conditioner for me."
"My very thick wavy, curly grey hair is in great condition. It's easier to manage, and has given me confidence in my hair."
"I was sceptical.
Then I found it."
Katie tried every purple shampoo on the market before finding Silvina London. Watch her explain why she'll never go back.
Try the routine Katie loves →
I spent more than twenty years hiding my grey roots. When I finally stopped colouring, I felt something I didn't expect, freedom and confidence. But I couldn't find a single product that cared properly for my hair, corrected yellow tones while keeping colour clean and true, and let me use it every day without a stained shower to clean afterward.
It took me four years to find the right formula and the right laboratory to bring it to life, but here I am. I made it my purpose to bring that kind of care, one that fights brassiness, hydrates deeply, and is gentle enough for daily use, to every one of us with silver hair.
— Silvina
Founder, Silvina London
Not all grey hair products
are built the same.
| Feature | Silvina London | Purple / Toning Shampoos | Generic Shampoos |
|---|---|---|---|
| Built for grey hair chemistry | ✓ | ✗ | ✗ |
| The right amount of gentle pigments | ✓ | ✗ stains with overuse | ✗ |
| Brightens without tinting hair blue | ✓ | ✗ | ✗ |
| Sulphate, silicone and paraben free | ✓ | ✗ | ✗ |
Everything you want to know
before you order.
My hair is mostly silver — I don’t have a yellow problem. Would this still help?+
Yes. Silvina London maintains your silver’s natural brightness wash after wash and prevents yellowing from building up over time. Many customers come for the brightness and stay for how their hair feels.
How is this different from a purple shampoo?+
Purple shampoos use a heavy concentration of blue or violet pigment to cancel yellow, which is what stains your shower, your scalp, and with overuse your hair. Silvina London uses just the right amount alongside brightening actives that work with grey hair's natural structure. No staining, no rest days needed. Good to use on every single wash, even every day.
How quickly will I see a difference?+
Most women notice a change in brightness and texture within the first few washes, and it builds from there with regular use. Results are gradual rather than instant, and continue to improve the longer the shampoo and conditioner are used together. Several customers have said their hairdresser noticed before they mentioned anything themselves.
My hair has been bleached or highlighted. Will it still work?+
Yes. The sulphate-free formula works gently on hair that has been through a colour process. If your hair is both bleached and greying, you are exactly who this was made for.
The shampoo doesn’t lather much — is that normal?+
Yes, and it’s actually good news. This formula is sulphate-free — sulphates are what create the big lather in conventional shampoos, and they’re also what strip moisture from your hair. Less foam means more hydration. Your hair is just as clean — often cleaner — and far better nourished.
Can I use these with curly or coily hair?+
Yes. The formula is CGM (Curly Girl Method) compatible — no sulphates, silicones, or parabens. It works beautifully on straight, wavy, curly, and coily grey hair.
Do I need all three products, or can I start with one?+
The shampoo and conditioner together are the complete starting point — formulated to enhance each other. If you want to try just one, the shampoo is the foundation. The Oil Ritual is an optional but deeply loved addition for shine and protection.
What is your return policy?+
As these are cosmetic products, we are unable to accept returns once the packaging has been opened. If you have a question about your order, reach out — Silvina replies personally to every email.
More questions? Visit our full FAQ →
Your grey hair deserves to be
the best hair in the room.
🏆 Platinum Beauty Award Winner 2025 · ★★★★★ 4.8