Grey hair that finally feels soft, bright, and yours.
Not a purple toner. Not a colour rinse. The first routine built specifically for silver hair — from the very first wash.
"My hair feels completely different. Not softer in a conditioner-coating way — actually different in texture. My hairdresser noticed before I even mentioned it."
"I've tried every purple shampoo. They stain my scalp or need a rest day. This is the first one I use every single wash with zero worries."
"People stop me in the street to ask what I use on my hair. I've never had that before going grey."
Three products. One complete routine.
Formulated from the ground up for the unique chemistry of grey and silver hair.
The shampoo and conditioner together — formulated to work as a system. Most women notice the difference from the very first wash.
- Brightens silver without blue pigment or staining
- Safe every wash — no rest days needed
- Sulphate-free, CGM compatible, 92–99% natural
- Platinum Beauty Award winner 2025 (both products)
£59.00
Brightens without blue pigment or staining. Safe every wash.
£32.00
View details →
99% naturally derived. Lightweight — luminous, never greasy.
£31.00
View details →Grey hair has different needs.
Most products are designed for coloured or natural hair. Not silver. Here's what changes when you use a routine built specifically for grey.
"I was sceptical.
Then I found it."
Katie tried every purple shampoo on the market before finding Silvina London. She shares exactly what changed — and why she'll never go back.
Try the routine Katie loves →Not all grey hair products
are built the same.
| Feature | Silvina London | Purple / Toning Shampoos | Generic Shampoos |
|---|---|---|---|
| Built for grey hair chemistry | ✓ | ✗ | ✗ |
| Safe every wash — no rest days | ✓ | ✗ stains with overuse | ✓ |
| No blue pigment — no staining | ✓ | ✗ | ✓ |
| Brightens silver without tinting | ✓ | ✓ (but with dye) | ✗ |
| Curly Girl Method compatible | ✓ | Varies | Varies |
| Sulphate, silicone & paraben free | ✓ | ✗ | ✗ |
| Award-winning formula | ✓ Platinum 2025 | ✗ | ✗ |
I spent 20 years hiding my grey roots. Every six weeks, the salon. The anxiety. I thought going grey meant looking old, letting myself go.
When I finally stopped colouring — in London, at 47 — I felt something I didn't expect: freedom. But I couldn't find a single product that treated silver hair as what it actually is: a different hair type, with different needs.
So I built one. Not a purple shampoo with a clever label. A routine actually designed for how grey hair behaves. I stake my name on it — literally.
— Silvina
Founder, Silvina London
Everything you want to know
before you order.
How quickly will I see results?+
Most women notice a difference in texture and brightness from the first wash. Results build significantly over 4–6 weeks of consistent use.
Is this really different from purple shampoo?+
Yes. Purple shampoos use blue/violet pigment to cancel yellow — staining risk, not formulated for grey hair's unique structure. Silvina London uses brightening actives (no pigment) alongside deep hydration. No stains. No rest days. No tinting risk.
The shampoo doesn't lather much — is that normal?+
Yes, and it's good news. This formula is sulphate-free — sulphates create big lather but strip moisture. Less foam means more hydration. Your hair is just as clean, and far better nourished.
Can I use these with curly or coily grey hair?+
Yes. CGM (Curly Girl Method) compatible — no sulphates, silicones, or parabens. Works on straight, wavy, curly, and coily grey hair.
What is your return policy?+
If you're not happy for any reason, contact us within 30 days — Silvina personally replies to every email.
Your grey hair deserves to be
the best hair in the room.
Free UK shipping on orders over £50. Returns accepted within 30 days. Silvina replies personally to every email.
Start my grey hair routine — £59.00🏆 Platinum Beauty Award Winner 2025 · ★★★★★ 4.8 · 300+ verified reviews