Grey hair that finally feels soft, bright, and yours.
A routine formulated specifically for silver and grey hair, hydrating, brightening and strengthening it with everyday care, so it finally feels like your own again.
Three products. One complete routine.
Formulated from the ground up for the unique chemistry of grey and silver hair.
Gentle enough for every wash, with the right amount of gentle pigments and no staining.
£32.00
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99% naturally derived. Lightweight — leaves grey hair luminous, never greasy.
£31.00
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★★★★★ 4.8
The shampoo and conditioner together — formulated to work as a system. Most women notice the difference from the very first wash.
- ✓ Brightens silver with the right amount of gentle pigments, no staining
- ✓ Safe every wash — no rest days needed
- ✓ Sulphate-free, CGM compatible, 92–99% natural
- ✓ Platinum Beauty Award winner 2025 (both products)
£59.00
Grey hair thrives on simplicity.
Three steps. Two to four minutes. Results from wash one.
The shampoo deep cleans without stripping. Just the right amount of gentle pigments lifts yellow tones, while naturally derived oils start working on texture, safe every wash with no rest days needed.
The conditioner works with glycerine and organic aloe vera to hydrate hair from within, while rosehip, oat and coconut oils smooth and nourish, leaving hair soft and manageable rather than flat.
The versatile Oil Ritual brings instant shine and protection from the elements.
"This is the best silver shampoo I've tried, and I've tried a lot. It's purple but not too purple, so no mess, no staining, no blue rinse look."
"Fed up of purple stains on my hands and in the shower. This shampoo has a lovely lilac grey colour base, gentle but effective."
"The conditioner is the best I have used. No more chopping and changing shampoo and conditioner for me."
"My very thick wavy, curly grey hair is in great condition. It's easier to manage, and has given me confidence in my hair."
"I was sceptical.
Then I found it."
Katie tried every purple shampoo on the market before finding Silvina London. Watch her explain why she'll never go back.
Try the routine Katie loves →
I spent more than twenty years hiding my grey roots. When I finally stopped colouring, I felt something I didn't expect, freedom and confidence. But I couldn't find a single product that cared properly for my hair, corrected yellow tones while keeping colour clean and true, and let me use it every day without a stained shower to clean afterward.
It took me four years to find the right formula and the right laboratory to bring it to life, but here I am. I made it my purpose to bring that kind of care, one that fights brassiness, hydrates deeply, and is gentle enough for daily use, to every one of us with silver hair.
— Silvina
Founder, Silvina London
Not all grey hair products
are built the same.
| Feature | Silvina London | Purple / Toning Shampoos | Generic Shampoos |
|---|---|---|---|
| Built for grey hair chemistry | ✓ | ✗ | ✗ |
| The right amount of gentle pigments | ✓ | ✗ stains with overuse | ✗ |
| Brightens without tinting hair blue | ✓ | ✗ | ✗ |
| Sulphate, silicone and paraben free | ✓ | ✗ | ✗ |
Important to know, before you order.
How quickly will I see a difference?+
Softness and shine often show in the very first washes. Yellow does fade, though depending on the condition of your hair, it may take a little consistency and patience. What's really happening is your hair becoming healthier from the inside, and that's what carries the colour change along with it.
How is this different from most purple shampoos?+
Most purple shampoos use a heavy concentration of blue or violet pigment to mask yellow. That's what stains your shower, your scalp, and with overuse your hair, and it can dry hair out too. Silvina London uses just the right amount of gentle pigments alongside naturally derived oils, building hydration and a natural tone from within. There's no need to swap with a normal shampoo, you can use it on every consecutive wash.
My hair is mostly silver, without much of a yellow problem. Would this still help?+
Yes. Silvina London brings shine and softness with every wash, real hydration rather than a blue tint doing the work. That holds true whether your hair is fighting brassiness or already silver and just needs to feel its best.
My hair has been bleached or highlighted. Will it still work?+
Yes. The sulphate-free formula works gently on hair that has been through a colour process. The pigments are used in a controlled amount that won't alter the colour of dark or tinted hair.
What is your return policy?+
For safety reasons, we are unable to accept returns once the packaging has been opened. If you have a question about your order, reach out, and Silvina replies personally.
Still unsure? Email Silvina at hello@silvinalondon.com
Your grey hair deserves to be
the best hair in the room.
🏆 Platinum Beauty Award Winner 2025 · ★★★★★ 4.8