Grey hair has moved from being a symbol of aging to a bold statement of style and confidence, celebrated in high fashion and hair styling competitions alike. Nowhere is this shift more apparent than at the 2024 North American Hairstyling Awards (NAHA), where Stephen Moody, Artistic Director at Paul Mitchell, won the prestigious Haircutting Award for his #IOWNME collection.   

VISIT SHOP - Your best GREY HAIR CARE

This groundbreaking collection celebrated women over 40 who embrace their natural silver hair. Stephen Moody explained his vision, stating,

“#IOWNME women are proud of their perfect imperfections and want to enhance, not hide, their silver hair. My goal was to shake up the norm of what wins a hair competition. Women 40+ are just as beautiful as girls under 25. Age is just a number.”

This collection not only won an award but also set a new standard for celebrating natural beauty​ as mention The Salon Magazine, EsteticaMagazine.com and Hairdressers Journal.

The trend toward embracing grey hair isn’t confined to competitions. More women are proudly going silver, and this movement is influencing runway shows, photo shoots, and everyday life. According to industry trends, mature models with silver hair are making appearances on major runways, reflecting a larger shift in beauty standards.

Below are the stunning transformations by Moody's talented hands. While we love natural looks, it's clear that grey hair is here to stay and totally compatible with bold, striking styles.

At Silvina LONDON, we are proud to support this movement. Our products (Visit shop here) are designed to help you embrace and enhance your natural grey hair, just like the women in Stephen Moody’s award-winning collection.