We’re surrounded by big brands. Big budgets. Big teams. And yet, sometimes the simplest solution — a product that truly works — comes from a small business. Often from a woman, driven by purpose.
From Personal Need to Purpose
Silvina LONDON started because I couldn’t find hair care that truly cared for my Grey. A shampoo that brightened without staining. A conditioner that softened without heaviness. I needed it. It didn’t exist. So I created it.
“As a Grey-haired woman, I wanted hair care that worked as hard as I did. That’s where it began.”
In founder-led brands, every launch starts with love and lived experience, not boardroom metrics.
Big Challenges, Small Brands
Here’s the truth — starting small doesn’t mean starting easy.
A product launch still needs certificates, packaging, design, shipping, and (sometimes very expensive) compliance. And costs don’t scale down just because we do.
Minimum packaging orders run into the thousands. European registration fees are the same for a brand with one product as with one hundred. Hiring help often means hiring freelancers — talented, but juggling many projects.
So, we do it all. Emails, social media, product development, even label design.
But we stay. Because we believe in what we’ve created — and in the people we serve.
Why Your Support Means Everything
When you buy from a founder, you’re buying much more than a product — you're helping a vision become reality.
Every time an order comes in, it’s not just a sale. It’s a moment of validation.
“I pour my heart into every bottle. A 5-star review? It truly makes my day.”
That’s why supporting small, purpose-led brands matters — especially women-led ones.
Proud to Be Women-Built
Silvina LONDON is proudly part of the Buy Women’s Built community, standing for equal opportunities and diverse voices in business.
Supporting women-led brands means supporting innovation, lived expertise, and representation.
Thank you:
Thank you for supporting founder-led brands like mine. If you love your Grey hair, trust this: I created something I truly couldn’t live without — so you don’t have to settle.
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