The slow way to fade yellow.
Real hydration, not a blue tint mask.
The way that lasts.
Three simple steps, used consistently, so your hair gets healthier, the brassiness fades, and your natural shade shines through.
— Silvina, founder
Start with the Routine Duo — £59 Add the Hair Oil — £31
Toning shampoos built for blonde, sold to silver hair.
- —Yellow tones replaced by an unwanted blue tint, staining your shower and your hands
- —Two bottles in rotation, purple one week, ordinary the next, never finding the balance
- —A tone you finally liked, but hair left dry and stripped
- —Dryness and frizz that conditioners can’t fix
Other purple or blue shampoos leave an unnatural blue tone.
Silvina London restores your natural silver.
Three steps. Your hair, cared for and protected.
Maintains hair’s natural moisture balance, reduces brassiness and reveals your silver’s natural brightness.
Softens, smooths and restores hydration. Keeps hair manageable wash after wash.
If your hair is very dry, massage for 3+ minutes before rinsing.
Seals the cuticle, controls frizz and restores natural shine without weight or residue.
Use after washing, or add before swimming.
What to expect
The slow way is the only way that lasts.
Real change takes time. Our naturally derived pigments work gently, restoring your hair’s health from within. Use the shampoo, conditioner and oil together. The yellow fades as your hair gets healthier underneath.
Hair feels softer, cleaner and more manageable, often straight away.
Shine builds, wash after wash, as the formula works with your hair.
Your silver reaches its brightest, healthiest state, and holds it.
Get the complete routine — or start with what feels right for you.
The finishing step. Seals, softens and restores shine. 99% naturally derived.
What women are saying
★★★★★ 4.9 · Verified reviews
“This duo keeps my grey hair soft, hydrated and prevents it becoming brassy without giving me a purple rinse. My hair looks a bright but natural shade of grey which I haven’t been able to achieve with other shampoos.”
“From the very first wash, my hair felt softer, more hydrated and incredibly shiny. My grey tone looks more even and bright, without the yellow tones that sometimes appear.”
“My hands and nails do not get stained purple as they did with other well known purple shampoos. My hair is shiny, soft and I am on my second batch.”
Grey hair that looks
exactly how you want it to.
★★★★★ 4.9 · Rated by women embracing their grey
Get the Routine Duo — £59
Why Silvina London exists
Every shampoo for grey hair was designed for blonde hair. Purple pigment to mask yellowing. Blue tints to add tone. Rest days to avoid staining. None of it starts from grey hair itself.
When grey hair loses its melanin, it becomes drier, more reactive to minerals in water and more vulnerable to brassiness. Generic formulas ignore this completely.
So I found a formulator and together we built what I couldn’t find anywhere — a routine made from scratch, starting from grey hair’s actual chemistry.
Silvina x
Important to know
before you order.
How quickly will I see a difference?+
Softness and shine often show in the very first washes. Yellow does fade, though depending on the condition of your hair, it may take a little consistency and patience. What's really happening is your hair becoming healthier from the inside, and that's what carries the color change along with it.
How is this different from most purple shampoos?+
Most purple shampoos use a heavy concentration of blue or violet pigment to mask yellow. That's what stains your shower, your scalp, and with overuse your hair, and it can dry hair out too. Silvina London uses just the right amount of gentle pigments alongside naturally derived oils, building hydration and a natural tone from within. There's no need to swap with a normal shampoo, you can use it on every consecutive wash.
Do you ship to the US?+
Yes. Taxes and duties are included in your order, so there's nothing to pay when it arrives. Delivery takes 7 to 14 business days.
My hair is mostly silver, without much of a yellow problem. Would this still help?+
Yes. Silvina London brings shine and softness with every wash, real hydration rather than a blue tint doing the work. That holds true whether your hair is fighting brassiness or already silver and just needs to feel its best.
My hair has been bleached or highlighted. Will it still work?+
Yes. The sulphate-free formula works gently on hair that has been through a color process. The pigments are used in a controlled amount that won't alter the color of dark or tinted hair.
What is your return policy?+
For safety reasons, we are unable to accept returns once the packaging has been opened. If you have a question about your order, reach out, and Silvina replies personally.
Still unsure? Email Silvina at hello@silvinalondon.com
“Grey hair isn’t something to fix. But it does have different needs. That’s what Silvina London is built for.”
With just the right amount of pigments, no rest days. Use it wash after wash.
Sulphate-free, silicone-free, paraben-free. CGM approved. 92–93% natural origin.
Built around the specific chemistry of silver and grey hair. Nothing generic.