A few days ago, I did a lovely photoshoot with an incredible photographer and team.

The hairstylist was lovely – and like many professionals, wanted my curls to look perfectly defined. Which, to be honest, isn’t really my style.

He used a mix of well-known salon products to get the look. And yes, my hair looked flawless on camera.
But the hours after the shoot told a very different story.

The Aftermath

I’ve been using SILVINA LONDON almost every day for over three years, so I know exactly how my hair is meant to feel.

That night, it didn’t. Even when wet, it felt brittle. My fingers didn’t glide through my hair like they usually do.

After washing, it was dry, frizzy, stiff – the curls didn’t form naturally, and the softness and shine had gone. It took three days of leaving in extra SILVINA LONDON conditioner to bring it back to life.

That experience reminded me – once again – why I created SILVINA LONDON.
And why we say no to silicones. Non-negotiable.

What silicones really do

Silicones are synthetic ingredients found in over 80% of mainstream hair products – from shampoos and conditioners to styling creams.

There are many types, but they all work the same way: they coat the hair, making it feel silky and smooth instantly.

But it’s only a surface effect.
Silicones don’t hydrate. They don’t nourish. They simply mask the dryness – like plastic-coating a wooden floor instead of nourishing the wood.

And worse still, they create a barrier that blocks moisture from entering. Over time, this can leave your hair:

• Dry and brittle
• Dull, stiff, and frizzy
• Heavy with build-up
• Dependent on harsh shampoos to strip it clean

Ever found yourself adding more conditioner or hair oil, only to wake up the next day with hair that feels even drier? That’s what silicones do.

What we use instead

At Silvina LONDON, we believe in true, natural hydration – not synthetic shortcuts.

To replace silicones, we use a carefully selected blend of lightweight, plant-derived ingredients that nourish, protect, and restore softness without weighing your hair down.

You’ll find:

• Coconut oil – for softness and natural shine

• Hemp seed oil – rich in omega fatty acids to moisturise and strengthen

• Rosehip oil – full of antioxidants to support scalp health

• Aloe vera – to hydrate, soothe, and give natural slip

And also:

• Natural Betaine (Glycine Betaine) – an amino acid derivative that delivers deep, lasting moisture

• Glycerine (from sugar oils) – a powerful humectant that helps hair retain hydration

• Babassu oil – a gentle, natural alternative to silicones that supports shine, strength, and even split ends

This is real care – made for grey hair that deserves to feel soft, healthy, strong, and beautifully manageable.

Conclusion
Your grey hair deserves better than a quick fix.
It deserves ingredients that care deeply, not just coat.

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