Hi! I’m Silvina.
As I approached my 50s, I made a decision that changed everything: I stopped colouring my hair and embraced my natural greys. What started as a personal choice soon became a whole new chapter. I left my career as a market researcher and stepped into the world as a grey-haired model and pro-ageing advocate.
Along the way, I realised how many of us were struggling to find products that truly cared for grey hair — without drying it out or leaving unwanted tones. That’s why I created Silvina LONDON.
My mission is simple: to make grey hair care easier, more joyful, and more effective. Just a couple of beautiful products — made with naturally derived ingredients — to help your hair glow silver and soft with every wash.
I hope that through Silvina LONDON, I can help you feel proud of your grey hair, confident in your routine, and empowered to age gracefully, naturally, and beautifully.
Silvina Neder,
founder of Silvina LONDON
Why I Created Silvina LONDON
When I embraced my grey hair, I quickly realised how hard it was to find products that truly worked.
Most blue shampoos I tried either dried my hair out or left behind a bluish tint. Others told me to use them “once a week” or alternate with a regular shampoo — too complicated for something that should feel simple and nourishing.
I also wanted to avoid harsh ingredients like sulphates, silicones, and parabens. But nothing I found ticked all the boxes: effective, gentle, and designed specifically for grey hair.
So I decided to create it myself. Silvina LONDON range is deeply hydrating, made with natural oils and aloe vera, and safe for every wash — even for curly and wavy hair.
This is grey hair care you’ll never want to change: clean, effective, and made with love for your silver strands.
The Science Behind Silvina LONDON
At the heart of Silvina LONDON is a simple promise: effective grey hair care, backed by science and made with integrity.
I partnered with one of the UK’s most respected cosmetic laboratories — a B Corp Certified company — to develop the formulas. Together, we spent months perfecting each product, blending cutting-edge research with the best naturally derived ingredients.
Every detail matters: from the precise level of blue-violet pigment that neutralises brassiness without staining, to the nourishing blend of coconut, hemp seed, rosehip oils, and aloe vera that leaves grey hair soft, hydrated, and full of life.
No sulphates. No silicones. No shortcuts. Just expert formulations that do what they promise — and feel beautiful to use, every time. See the difference in just one wash.
Why I Called It Silvina LONDON
I named the brand Silvina LONDON because it’s deeply personal — and proudly purposeful.
Silvina is my real name. It holds a subtle echo of silver — a quiet tribute to the beautiful grey hair this line was created to care for. I wanted the name to reflect the trust, care, and intention behind every formula.
London has long been my inspiration. It’s where my journey began — a city that celebrates individuality, style, and the confidence to be yourself at any age.
Together, Silvina LONDON is a name that speaks to heritage, purpose, and the pride of embracing your natural grey.
Hope you join me on this journey!
