Meet Silvina, the founder.
Approaching her 50s, Silvina decided to embrace her grey hair and radically changed her career from market researcher to become a grey hair model, and pro-ageing influencer.
She embarked on a new chapter driven by a passion for helping others feel confident in their own skin.
Silvina's journey has been marked by her dedication to inspiring others to embrace their grey hair, their true selves, and age gracefully.
Why Silvina designed a grey hair care line?
Silvina imagined a new concept in grey hair care out of a personal need for the perfect care solution.
Having tried almost all blue shampoos in the market, Silvina found they either left a nice colour but dried her hair or required alternating with normal shampoo to avoid blue tints. She wanted to avoid harsh chemicals, silicones, sulphates, and parabens, but found no suitable options for grey hair.
Driven by this challenge, Silvina sought out the best laboratories and chemists to create hair care products that combine effective colour maintenance with superior hair care, specifically for those with silver hair.
The result is Silvina London, a premium hair care line that uses naturally derived pigments and oils to ensure grey hair remains vibrant, hydrated, healthy, and free of brassiness.
The science behind
Silvina LONDON products are developed in collaboration with one of the UK's most renowned laboratories, a B Certified Company.
Following years of rigorous research and development, blending cutting-edge science and the finest naturally derived ingredients.
Why calling it Silvina London?
"I named the line "Silvina LONDON" because Silvina is my real name, and it almost contains the word "silver," reflecting the brand's focus on grey-haired people. I wanted to personally endorse the brand, as I created it with the specific needs and goals of our silver-haired community in mind.
London has always been my inspiration, making the name a perfect blend of personal significance and aspiration"
Silvina Neder, founder