No more yellow.
Just healthy, soft grey.
The routine that brightens grey hair without blue tints, purple pigment, or staining. Wash after wash.
— Silvina, founder
Get the Routine Duo — $149.565 Add the Hair Oil — $78.585As seen in Good Housekeeping · GQ · Top Santé · Get the Gloss · The Handbook
- —Yellow tones return fast in the heat. Our brightening actives work every wash, so your silver stays clear all summer.
- —Sun, chlorine and salt water dry grey hair further. The routine hydrates deeply, so it stays soft through it all.
- —Toning shampoos stain your shower and your hands. Silvina London does not leave stains.
- —Swimming damages grey hair. The oil protects its natural texture.
- —Routines built for coloured hair rarely suit silver. Ours starts from grey hair’s own chemistry.
Three steps. Your hair, cared for and protected.
Maintains hair’s natural moisture balance, reduces brassiness and reveals your silver’s natural brightness.
Softens, smooths and restores hydration. Keeps hair manageable wash after wash.
During summer, use more than usual and massage for longer.
Seals the cuticle, controls frizz and restores natural shine without weight or residue.
Use after washing, or add before swimming.
Get the complete routine — or start with what feels right for you.
The finishing step. Seals, softens and restores shine. 99% naturally derived.
What women are saying
★★★★★ 4.9 · Verified reviews
“This duo keeps my grey hair soft, hydrated and prevents it becoming brassy without giving me a purple rinse. My hair looks a bright but natural shade of grey which I haven’t been able to achieve with other shampoos.”
“From the very first wash, my hair felt softer, more hydrated and incredibly shiny. My grey tone looks more even and bright, without the yellow tones that sometimes appear.”
“My hands and nails do not get stained purple as they did with other well known purple shampoos. My hair is shiny, soft and I am on my second batch.”
Grey hair that looks
exactly how you want it to.
★★★★★ 4.9 · Rated by women embracing their grey
Get the Routine Duo — $149.565
Why Silvina London exists
Every shampoo for grey hair was designed for blonde hair. Purple pigment to mask yellowing. Blue tints to add tone. Rest days to avoid staining. None of it starts from grey hair itself.
When grey hair loses its melanin, it becomes drier, more reactive to minerals in water and more vulnerable to brassiness. Generic formulas ignore this completely.
So I found a formulator and together we built what I couldn’t find anywhere — a routine made from scratch, starting from grey hair’s actual chemistry.
Silvina x
Questions worth asking
before you order.
My hair is mostly silver — I don’t have a yellow problem. Would this still help?+
Yes. Silvina London maintains your silver’s natural brightness wash after wash and prevents yellowing from building up over time. Many customers come for the brightness and stay for how their hair feels.
How is this different from a purple shampoo?+
Purple shampoos use blue or violet pigment to cancel yellow — that pigment stains your shower, your scalp, and with overuse your hair. Silvina London uses brightening actives that work with grey hair’s natural structure. Nothing to stain, no rest days needed. Use it every single