The blue pigments (made from Maltodextrin -a natural starch derivative- and Gardenia Florida Fruit Extract-) help prevent brassy tones in the medium - long term.
Natural ingredients such as black oat extract, coconut oil and hemp seed oil improve the structure of the surface of the hair, helping glow and bounce back, protect and repair the hair without flattening it, deeply hydrate, nourish and help hair growth.
Unlike most purple shampoos, which can only be used occasionally and tend to dry the hair, this shampoo can be used every wash to effectively fight brassiness while nourishing the hair, thanks to its precise level of naturally derived pigments.
It’s enriched with nourishing oils like coconut, hemp seed, and rose-hip, as well as aloe vera, providing exceptional hydration that leaves hair soft, shiny, and vibrant.
It’s also gentle enough for those following the Curly Method, making it suitable for all hair types and textures.
Coconut Oil, Hemp Seed Oil, Erythritol, Aquarich (Black Oat Extract), Emogreen (Natural alternative to silicones), Guar plant (Natural fibre thickener), Natural Betaine
Apply a small amount onto wet hair and scalp, distributed with plenty of water and work into a gentle lather. Rinse. Follow with grey hair conditioner. Avoid contact with eyes.
- The blue pigments are used at a precise level, so this shampoo can be used on every wash, with no risk of hair turning blue. There is no need to alternate with a normal shampoo.
- The shampoo is sulphate free. It contains Sodium C14-16, Olefin Sulfonate, which ensures a proper cleansing without damaging the hair and scalp.
- As the blue pigments are naturally derived, the shampoo can be used by anyone, is suitable for all hair textures and shades inclusive of tinted hair.
- Silvina LONDON shampoo is apt for any curly method.
- Packaging is made from recycled plastic and is fully recyclable
Aqua (Water), Cocamidopropyl Betaine, Coco-Glucoside, Betaine, Panthenol, Sodium C14-16 Olefin Sulfonate, Acrylates/Palmeth-25 Acrylate Copolymer, C15-19 Alkane, Hydroxypropyl Guar, Hydroxypropyltrimonium Chloride, Sodium Chloride, Parfum (Fragrance), Phenoxyethanol, Benzyl Alcohol, Glycerin, Butylene Glycol, Coconut Acid, Citric Acid, Erythritol, Mica, Trisodium Ethylenediamine Disuccinate, Cannabis Sativa Seed Oil, Cocos Nucifera (Coconut) Oil, Dehydroacetic Acid, Maltodextrin, Geraniol, Sodium Hydroxide, Limonene, Avena Strigosa Seed Extract, Lecithin, Gardenia Florida Fruit Extract, Potassium Sorbate, Citronellal, CI 77891 (Titanium Dioxide), CI 60730 (Acid Violet 43)
GREY HAIR SHAMPOO
Silvina London Shampoo stands out as a 93% naturally derived formula, offering a unique solution for both grey and blonde hair of all textures.250 ml
VEGAN
CRUELTY FREE/ NOT TESTED in ANIMALS
SULPHATE, SILICONE, & PARABENS FREE
ALL GENDERS
RECYCLED PLASTIC PACKAGING

BUY WOMEN BUILT
Adding product to your cart
The blue pigments (made from Maltodextrin -a natural starch derivative- and Gardenia Florida Fruit Extract-) help prevent brassy tones in the medium - long term.
Natural ingredients such as black oat extract, coconut oil and hemp seed oil improve the structure of the surface of the hair, helping glow and bounce back, protect and repair the hair without flattening it, deeply hydrate, nourish and help hair growth.
Unlike most purple shampoos, which can only be used occasionally and tend to dry the hair, this shampoo can be used every wash to effectively fight brassiness while nourishing the hair, thanks to its precise level of naturally derived pigments.
It’s enriched with nourishing oils like coconut, hemp seed, and rose-hip, as well as aloe vera, providing exceptional hydration that leaves hair soft, shiny, and vibrant.
It’s also gentle enough for those following the Curly Method, making it suitable for all hair types and textures.
Coconut Oil, Hemp Seed Oil, Erythritol, Aquarich (Black Oat Extract), Emogreen (Natural alternative to silicones), Guar plant (Natural fibre thickener), Natural Betaine
Apply a small amount onto wet hair and scalp, distributed with plenty of water and work into a gentle lather. Rinse. Follow with grey hair conditioner. Avoid contact with eyes.
- The blue pigments are used at a precise level, so this shampoo can be used on every wash, with no risk of hair turning blue. There is no need to alternate with a normal shampoo.
- The shampoo is sulphate free. It contains Sodium C14-16, Olefin Sulfonate, which ensures a proper cleansing without damaging the hair and scalp.
- As the blue pigments are naturally derived, the shampoo can be used by anyone, is suitable for all hair textures and shades inclusive of tinted hair.
- Silvina LONDON shampoo is apt for any curly method.
- Packaging is made from recycled plastic and is fully recyclable
Aqua (Water), Cocamidopropyl Betaine, Coco-Glucoside, Betaine, Panthenol, Sodium C14-16 Olefin Sulfonate, Acrylates/Palmeth-25 Acrylate Copolymer, C15-19 Alkane, Hydroxypropyl Guar, Hydroxypropyltrimonium Chloride, Sodium Chloride, Parfum (Fragrance), Phenoxyethanol, Benzyl Alcohol, Glycerin, Butylene Glycol, Coconut Acid, Citric Acid, Erythritol, Mica, Trisodium Ethylenediamine Disuccinate, Cannabis Sativa Seed Oil, Cocos Nucifera (Coconut) Oil, Dehydroacetic Acid, Maltodextrin, Geraniol, Sodium Hydroxide, Limonene, Avena Strigosa Seed Extract, Lecithin, Gardenia Florida Fruit Extract, Potassium Sorbate, Citronellal, CI 77891 (Titanium Dioxide), CI 60730 (Acid Violet 43)





Don't take our word.

"Purple shampoo that never stains your hair! Incomparably gentle yet beating the brassiness."
"I aim to keep my hair as healthy as possible, as I am exposing it to an increased amount of heat and styling due to my modelling work. Silvina LONDON keeps my natural hair feeling clean and healthy"


"I have found Silvina London shampoo to be a game changer for my hair! It has not only brightened my silvers but has also eliminated the brassiness. I love that I don’t have to deal with any blue or purple tones getting into my hair. Hair has never felt so soft, hydrated and full!
"I love how gentle of a purple shampoo this is. I have tried many on my gray hair journey and this is by far my fave!"


"‘A small amount lathers well into a luxurious foam even on the first wash. My hair feels exceptionally clean, soft and smooth as well as completely manageable and tangle free. Hair is left with added body and bounce.’."
Grey hair, nightmare right? Dry, dull and just not what you want. Loved this stuff, brighter, less brassy and smoother from the first use. Just a little does the job. Quality product and excellent results.


Amazing Products - Amazing Results! I have been using both the Shampoo and Conditioner for a couple of weeks now and the results are incredible! After one use of Silvina London my hair colour looked refreshed. I can highly recommend them with 100% confidence for Blonde, Silver or White Hair.

The best by far! Absolutely love how my hair feels and looks. The natural ingredients allow me to use it everyday. I don’t even need to use the leave in I used to anymore. Or spend any extra time styling my hair.

Chemical free is high on my agenda and as this brand is created specifically for grey hair, I was intrigued. The verdict is, I'm a lover... -A pearlescent bluey grey shampoo, it looks and feels lush -The fragrance is just divine. A little, literally goes a long way -Reduced frizz -Super silky and smooth, it feels amazing.
Salon quality at home. The shampoo and conditioner and really made difference in my grey curls. My hair feels more hydrated and my curls are more defined. Also, the aroma is amazing. It feels like I go to the salon each time I wash my hair , love it.

Amazingly hydrating !I have been using Silvina’s grey haircare shampoo and conditioner for 3 weeks. I must admit I have been really seduced by the colour of the shampoo which is more pearly purple than real blue/purple leaving your hair shiny and silky. The shampoo is amazingly hydrating.


Gave it a tryI had my own way of washing conditioning my hair: but I think I've found better now! The smell, the way it feels and bounces: incredible! Besides that: almost all natural ingredients and recyclable bottles. So thank you, Silvina: you made a perfect product!