Grey hair is a bit like a white shirt – it tends to pick up dirt easily, so it needs to be kept really clean. Sometimes, the yellowish tint you see in silver hair just means it needs a good wash.

Silvina LONDON is great for this because it's safe to use every time you wash your hair, and you won't end up with unwanted blue tints. Plus, it doesn't have harsh chemicals (sulphates) and has natural oils that keep your hair hydrated, so you can wash it every day if you want.

And if you're someone active like Silvina (she washes her hair every day) it's a good idea to wash your hair after every gym/ sports session, to keep it looking its best.

Shampoo:

Aqua (Water), Cocamidopropyl Betaine, Coco-Glucoside, Betaine, Panthenol, Sodium C14-16 Olefin Sulfonate, Acrylates/Palmeth-25 Acrylate Copolymer, C15-19 Alkane, Hydroxypropyl Guar, Hydroxypropyltrimonium Chloride, Sodium Chloride, Parfum (Fragrance), Phenoxyethanol, Benzyl Alcohol, Glycerin, Butylene Glycol, Coconut Acid, Citric Acid, Erythritol, Mica, Trisodium Ethylenediamine Disuccinate, Cannabis Sativa Seed Oil, Cocos Nucifera (Coconut) Oil, Dehydroacetic Acid, Maltodextrin, Geraniol, Sodium Hydroxide, Limonene, Avena Strigosa Seed Extract, Lecithin, Gardenia Florida Fruit Extract, Potassium Sorbate, Citronellal, CI 77891 (Titanium Dioxide), CI 60730 (Acid Violet 43)

Conditioner:

Aqua (Water), Cetearyl Alcohol, Betaine,
Glycerin, Butylene Glycol, Panthenol, Distearoylethyl Dimonium Chloride,
Cetrimonium Chloride, Orbignya Oleifera (Babassu) Seed Oil, Parfum (Fragrance),
Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Benzoate, Citric
Acid, Phenoxyethanol, Potassium Sorbate, Aloe Barbadensis Leaf Juice Powder,
Avena Sativa (Oat) Kernel Oil, Cocos Nucifera (Coconut) Oil, Rosa Canina Seed
Oil, Maltodextrin, Geraniol, Limonene, Avena Strigosa Seed Extract, Lecithin,
Benzyl Alcohol, Gardenia Florida Fruit Extract, Citronellal.

Yes.

From its inception, Silvina London has been committed to being free of harmful sulphates and chemicals.

You will still notice Silvina London produces some lather. As a shampoo, Silvina LONDON must effectively cleanse the hair, so to achieve this, we have included sodium c14-16 olefin sulfonate in the shampoo formula, which provides a cleansing action and produces some, albeit not excessive, foam.

Sodium C-14 – C16 Olefin Sulfonate is an anionic surfactant, highly sought after for its sulfate-free attributes. It's crucial to note that Sodium C14-C16 sulfonate is not a sulfate, which means you can confidently use Silvina LONDON while maintaining your sulphate-free routine.

Silvina LDN shampoo is free from harsh sulphates, resulting in reduced lather while still ensuring thorough cleansing.

Yes. As a curly Silvina herself, the line is designed to be perfect for curly hair routines.
The shampoo has sodium c14-16 olefin sulfonate, which is sometimes pointed as not CGM apt. However, this is a beneficial sulphate that ensures proper hair cleansing. It is also use in a very small dose, so you can use Silvina LONDON and protect your curls.

Absolutely. The hydrating properties of both the shampoo and the conditioner will help minimize frizz, leaving the hair soft and easy to manage, while also improving its volume.

Silvina LONDON has been carefully developed to accentuate your natural shades without altering the hue of your hair. If you have yellowish tones, you may not see an immediate difference. However, this line is designed to gradually enhance the look of your grey or silver hair in the long term.

Yes. This is Silvina herself speaking: "I do sports, go outdoors everyday, so I need to wash my hair every day. I have been washing my hair with Silvina London for the past 28 months EVERY DAY, and my hair looks healthy and shiny. (and grows like crazy!)"

Silver, grey hair is basically white. It is like a white shirt. If you wear it, it catches dust. so sometimes your hair just need to be washed more often, like a white shirt.

It is also good to avoid touching the hair as much as possible, mostly if you are applying make up, or don't have your hands super clean. It is something white!

Definitely yes. Hard water is not a health hazard, however, it cab wreak havoc on skin and hair.

Because hard water contains high amounts of calcium, it doesn’t properly dissolve soaps and other cleansing products, so it leaves a film of soap curd which makes it difficult for bacteria and dirt to be removed.

Hard water also contains minerals which dry the hair, so you may notice that it leaves your locks lacklustre, dull and unmanageable.

It is recommendable to use a filter to get the best results of Silvina LONDON if you live in areas with hard water.

Yes, Silvina LONDON is gentle and all the ingredients used in the products are beneficial to the hair and scalp.

Yes, definitely. The nourishing oils and extracts will still improve your hair and scalp health, and, as the pigments are used in a very precise level, they won't alter the colour of your hair.