No more yellow.
Just healthy, soft grey.
The routine that brightens grey hair without blue tints, purple pigment, or staining. Wash after wash.
— Silvina, founder
Get the Routine Duo — $97Easier to use packaging from now.
Shampoo only — $53As seen in Good Housekeeping · GQ · Top Santé · Get the Gloss · The Handbook
Grey hair products were never built for grey hair.
- —Yellow and brassy tones that won’t shift
- —Dryness and frizz that conditioners can’t fix
- —Toning shampoos that stain your shower, your hands, sometimes your hair
- —Products that work for one wash, then let you down
- —Routines built for coloured hair, sold to silver hair
Easier to use packaging from now.
Three products.
The whole problem solved.
Maintains hair’s natural moisture balance, reduces brassiness and reveals your silver’s natural brightness.
Softens, smooths and restores hydration. Keeps hair manageable wash after wash.
Seals the cuticle, controls frizz and restores natural shine without weight or residue.
Optional — and deeply loved.
Easier to use packaging.
Get the complete routine — or start with what feels right for you.
ADD TO BAG
Same formula, now the conditioner in a squeezable tube.
The finishing step. Seals, softens and restores shine. 99% naturally derived.
What women are saying
★★★★★ 4.9 · Verified reviews
“This duo keeps my grey hair soft, hydrated and prevents it becoming brassy without giving me a purple rinse. My hair looks a bright but natural shade of grey which I haven’t been able to achieve with other shampoos.”
“From the very first wash, my hair felt softer, more hydrated and incredibly shiny. My grey tone looks more even and bright, without the yellow tones that sometimes appear.”
“My hands and nails do not get stained purple as they did with other well known purple shampoos. My hair is shiny, soft and I am on my second batch.”
Grey hair that looks
exactly how you want it to.
★★★★★ 4.9 · Rated by women embracing their grey
Get the Routine Duo — $97Easier to use packaging.
Why Silvina London exists
Every shampoo for grey hair was designed for blonde hair. Purple pigment to mask yellowing. Blue tints to add tone. Rest days to avoid staining. None of it starts from grey hair itself.
When grey hair loses its melanin, it becomes drier, more reactive to minerals in water and more vulnerable to brassiness. Generic formulas ignore this completely.
So I found a formulator and together we built what I couldn’t find anywhere — a routine made from scratch, starting from grey hair’s actual chemistry.
Silvina x
Founder, Silvina London · Buenos Aires → London
Questions worth asking
before you order.
My hair is mostly silver — I don’t have a yellow problem. Would this still help?+
Yes. Silvina London maintains your silver’s natural brightness wash after wash and prevents yellowing from building up over time. Many customers come for the brightness and stay for how their hair feels.
How is this different from a purple shampoo?+
Purple shampoos use blue or violet pigment to cancel yellow — that pigment stains your shower, your scalp, and with overuse your hair. Silvina London uses brightening actives that work with grey hair’s natural structure. Nothing to stain, no rest days needed. Use it every single wash.
Is the shampoo worth £33?+
At 250ml with no sulphates or silicones, a small amount goes much further than most shampoos. Most customers wash three to four times a week and a bottle lasts six to eight weeks. Compared to salon treatments or products that simply don’t work for grey hair, it more than pays for itself.
How quickly will I see a difference?+
Most women notice a change in brightness and texture within the first few washes. The longer you use the routine together, the more it builds. By week three or four the results are consistent and visible. More than one customer has been asked by their hairdresser what they changed.
My hair has been bleached or highlighted. Will it still work?+
Yes. Previously bleached or highlighted hair absorbs brightening actives particularly well. The sulphate-free formula works gently on hair that has been through a colour process. If your hair is both bleached and greying, you are exactly who this was made for.
“Grey hair isn’t something to fix. But it does have different needs. That’s what Silvina London is built for.”
No purple pigment, no blue tint, no rest days. Use it wash after wash.
Sulphate-free, silicone-free, paraben-free. CGM approved. 92–93% natural origin.
Built around the specific chemistry of silver and grey hair. Nothing generic.
Easier to use packaging.