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Romana’s Grey Hair Journey: How embracing Grey Hair became her brand

ROmana chooses SILVINA LONDON

For Romana (@roma_goes_ashy), embracing her natural grey hair wasn’t just about letting go of dye—it was about discovering a new part of herself. In January 2020, after years of contemplating, she finally felt ready to embrace her true color. Inspired by silver-haired women on Instagram, Romana decided it was time to make a change.

Romana chooses Silvina LONDON
She remembers the moment she chopped off the remaining dyed ends and let her natural grey shine through.

"I will remember that feeling forever. Freedom. It was so good. I never looked back!"

Romana quickly realised that her grey hair was more than just a change in appearance—it became her "brand." People started to notice her more, and conversations about her unique look began.

"I needed to adjust to the fact that everyone noticed me when I entered the room. It became my 'brand.' It gave me more confidence. I knew who I was and how I looked, because years of dyeing had covered that."

What started as a decision to embrace grey hair quickly became a journey of personal growth. Romana no longer cared about what others thought—her own opinion was what mattered most. The experience taught her patience, and she began to see life differently. "The journey changed my point of view on life in general—what is important and what no longer is."

Romana also found that her grey hair wasn’t a sign of aging, but a symbol of self-discovery. "The myth of grey hair = old is just that—a myth." Her hair gave her the confidence to stand out and own her look, and it even inspired her to take better care of herself overall.

Romana’s story is proof that embracing your natural grey hair isn’t just about aesthetics—it’s about finding the freedom to be your authentic self, and realizing that sometimes, the greatest transformation happens within.