The Grey Hair Routine
Hydration. Strength. Light reflection.
Designed specifically for grey, silver and white hair.
Grey hair is naturally more porous and prone to dryness.
This targeted routine supports moisture retention, smoothness and shine — without stripping or heaviness.
“I wanted a grey hair shampoo gentle enough for every wash, powerful enough to banish brassiness, that never tinted my hair and never left it dry.
I was sceptical. Then I found it.”
Katie Emery @katiegoesplatinum